We are not ants

Coca-Cola gets everywhere, yet essential medicines are hard to get in rural developing world communities; African public sectors struggle. Diarrhoea kills 1.5 million children every year: more than AIDS, malaria and measles combined. Over 70% in Africa go without Oral Rehydration Salts (ORS)/zinc. WHO recommend integrated ‘kits’, and ‘market forces’, ‘innovative delivery strategies’ and educational materials, to reach rural communities.

Yet transport costs are prohibitive: 40% of prices. Mothers may walk 30 km to a Health Post, to find essential medicines out-of-stock. ColaLife forms partnerships to trial new distribution partnerships and delivery models for medicines, and has designed an ‘AidPod’ to fit unused space in drinks crates – adaptable/adoptable in a range of countries, for local needs.